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Posted by Shaunta Pleasant on November 17, 19103 at 21:43:45:
The Executive Summary Has Seven Main Components. They are;
Introduction
Product/Service
Target Market
Competitive Position
Goals and Objectives
Management
Finances
Introduction
The Introduction should include your company name, when it was founded, whether it is a Sole Proprietor, A Partnership, LLC or Incorporation. It should also include whether your product is manufactured by your company or another one. How are you going to distribute your product, who owns it? What percentage of it do they own?
You can add information about the owner or the principal stock holder and the percent of ownership that they have in the company.
You may also add information about present and future finances of the company.
Product/Service
This section briefly explains your products and tells what the benefits of owning them are.
You can add information about your products and/or service. Describe their unique features, what make them newer, better or different from anyone else’s products and/or service. What are the benefits for the customer going to be?
Remember to add the (What’s In It for me?). What are your customers going to get out of your product and /or service?
Target Market
Your Target Market should define the type of people you are marketing. What does your specific niche provide for your company marketing strategy?
Competitive Position
You should add specific information about your niche.
You should indicate the type of research that helped you to pick the type of niche that you will market.
Goals and Objectives
You should add information about your present and future business goals.
You should add a time line that you plan on reaching those goals;
12 months
24 months
5 years
And so on…
Management
In this section you should add the names and the titles of your management team. If you are a corporation you should include the President, Vice President, the key share holders and so on.
You may also include their knowledge and their experiences. This should take a form similar to a resume.
Finances
You should list all of your present and future financial projects that you working on.
List what you plan and intend on paying for those projects.
This should help you write a very nice Executive Summary for your business.