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: Hello! I am currently reading for my Masters Degree in MSc Marketing. I am required to write a dissertation to complete this degree. : The topic of my dissertation is “The low cost marketing adopted by Ryanair. Is this approach likely to succeed among all age groups (young groups and old groups)?" : Would you please help me to answer the following questions for the dissertation research? : : 1. What’s your expectation of an airline travel? : 2. How important do you think of the full services during the airline travel (free meal and drinks, entataments, sleep marks, etc.)? : 3. Can you tell me what impels you to travel by (or not by) Ryanair? : 4. How do you like their services (such as on time, frequency, response of complaints)? : 5. Do you have any comments on their customer service? : 6. What’s your comment on the comfort of Ryanair’s airplanes (seats, corridors, hand luggage set, etc)? : 7. Do you bother by Ryanair’s airports? (not convenient? etc.) : 8. How do you think of Ryanair’s online booking? : 9. Can you tell me what your reason is for taking (or not taking) Ryanair next time? : 10. Are you going to travel by Ryanair when you are over 65? Why? : 11. Can you tell me what your overall impression of Ryanair is? : 12. Do you have any suggestions to Ryanair? : Thank you very much for taking the time to answer these questions!!

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